With this publication we want to inform you about how we collect and use your personal data that has been provided for us. This publication also includes information about who you can turn to if you’ve been left with any further questions concerning the privacy matter.

Name of the register

Ruka Peak Oy oversees the collecting, processing and using of the personal data provided at the website.

Postal address: Juhannuskalliontie 27 A, 93825 Rukatunturi (business ID 2363348-4)

E-Mail: info@rukapeak.fi

You can ask for a report of your own personal data that has been collected by us. You also have the right to correct, prohibit and delete your own personal data. In any concerns related to this, please contact us using the details shown above.

Information we collect & how we use it

When you visit our website, we collect information about you, related to the use of our website and user experience, such as your IP address, information about your terminal and browser settings, and how you use the website. With the exception of the IP address, we only collect your personal information when you subscribe to our newsletter or in other cases where, as a user, you provide us with your personal information.
(for example, contact forms).

Collecting, processing and using personal data

We collect, save and process our website visitors data during the whole interaction and time spent on our website, in order to improve our services and business processes, on behalf of our own marketing purposes. We will disclose personal data to outside parties only when it is permitted by law, e.g.


When subscribing to the newsletter the subscriber provides the following information

  • name
  • e-mail address

We use the e-mail address provided by the subscriber to send the newsletter. Additionally, we need a confirmation that the subscriber, as the owner of the e-mail in question, agrees to receiving the newsletter. If you do not wish to receive our newsletter in the future, you can cancel your subscription anytime. To do so, please send a notification given in text format using the contact information mentioned in section 1 “Name of the register” (e.g. by e-mail or regular mail).

Contact form

When contacting us trough the contact form on our website the visitor provides the following information

  • name
  • e-mail address

We use the e-mail address provided by the visitor to answer and provide customer service. When contacting us through the contact form we save and collect the following data: Message history with our customer service, email and name provided by website contact form or email.


It is not necessary to accept cookies to visit our website. However, the features at our webpage and in our services are therefore restricted.

What are cookies?

Cookies are small files that are saved on your data carrier which store specific information about your preferred settings and any other data that our system needs when interacting with your browser. There are two different kinds of cookies: session cookies, which are deleted the moment you quit your browser; and temporary/permanent cookies, which are stored on your data carrier for a longer period or, in some cases, permanently. Cookies help us to tailor our website to suit you and to reflect your tastes and your browsing habits. They also allow us to save any information you have entered so you don’t have to enter it all again the next time you visit.

What kind of cookies Rukapeak.fi use?

A large number of the cookies used by Ruka Peak will automatically disappear from the internal storage after the session has been ended. Therefore, they are also called session cookies. Furthermore, we use permanent cookies, which will be automatically deleted from your computer at the end of their lifespan (30 days to 5 years). The data stored is collected at certain times, allowing us to see which products or services have been viewed most frequently. This, in turn, enables us to modify our selection and services to be more user- friendly, effective and safe.

What kind of information is stored in the cookies?

The cookies used by Ruka Peak are never used to store any personal information. Therefore, our cookies cannot be traced back to an individual user. Once a cookie is activated, it is given an ID number, which is solely used for internal reference and cannot be used to identify the user or access any personal information, such as your name or IP address. The anonymized information we receive from the cookies allows us to assess which pages of our site are visited the most and see which products or services were most popular etc.


Our website uses retargeting, which allows us to make our online offer more interesting for you. Retargeting technology means that we can advertise recently viewed and related products on our partners’ websites, meaning our adverts, even on other companies’ sites, are relevant to what you would like to see. This kind of information is anonymous, with no personal information being stored and no user profiles.

How can I prevent cookies from being stored on my computer?

You can change the settings in your browser to ask for your permission every time a cookie tries to access your computer. Instructions for this can be found at www.aboutcookies.org..

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Web analytics

In order to constantly improve and optimize our website, user experience and customer service we use a so-called tracing system. For this purpose, we use the Google Analytics service.

Google Analytics

This website uses the Google (Universal) Analytics service, a web analytics service provided by Google Inc. (www.google.fi). Google (Universal) Analytics is based on methods that can be used for analysing a customer’s browsing behaviour e.g. by using cookies. The collected data about how a customer uses a website is usually transmitted and saved on Google’s servers located in the United States.

You may anytime prohibit the transmission of this cookie-produced information (incl. IP-address) to Google and the processing of this information executed by Google by downloading and installing a browser extension that can be found at http://tools.google.com/dlpage/gaoptout?hl=fi.

Who we share your data with

To re-target and banner advertise marketing we use the services of an external party. We use Google Analytics to collect data and Google Ads service for marketing. Google and us are the only ones who can access that data.

Google’s Privacy Policy: https://policies.google.com/

Google Analytics widens the collected data using other sources like IP address, server-log files and other ad-serving data. Using the widened additional data, it can understand things like a user’s location, age, gender, their browser, operating system, source/medium that referred them to the site, etc.

How long we retain your data

We will store your personal data as long as it is necessary for the purposes named in this data protection declaration.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Your contact information

Ruka Peak Oy


Juhannuskalliontie 27 A, 93825 Rukatunturi


+358 (0)8 868 4100

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